Every third hotel in Bulgaria is without a site

Every third Bulgarian hotel doesn’t have its own internet site. Of those who made the page, the bulk did not invest in a mobile version that is available for smartphones. The hotel business is losing because of the lack of digital identity, said Anton Penev and Dimo ​​Zhelev, who are among the main organizers of the 5th Annual Travel Academy conference.

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The event will be held on 29 and 30 March in Pravets. The trend of hotels in Bulgaria not having websites is mainly for lower-class hotels. It is a mistake, however, to rely on the performance of tour operators or global booking platforms, because business is losing control over its web presence and identity, the experts said.

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In addition, only half of hotels with their own website have a mobile app, and the global trend is getting more customers to work with tablets and smartphones. Over the last 6 years, their percentage has increased by over 2,000 per cent and the projections are that by 2020 these consumers will outpace those who work with a computer or a laptop.

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Like other errors in the maintenance of hotel sites, Zhelev pointed out the lack of prices or current ones, which also repels potential customers. There is also a lack of added reality in hotel sites. Professionals also introduced a new initiative of Travel Academy – The Night of the hotels.

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It will be held for the first time on 15 September, with tourists and local residents being given the opportunity to spend one night at a hotel in Sofia and Plovdiv at promotional prices. The offers will be the same for the respective category as for a 5-star hotel night, people will pay around 50 leva /approximately 25 Euro/ which is significantly cheaper than the market price. They also discuss variants to include in the offer sightseeing in both cities.

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My greatest pleasure in life is to travel. Undoubtedly there are a lot of amazing places around the world worth visiting at least once in life. However, Bulgaria is such a place where you will wish to come back again and again. In every season and every region of this small country, you can find unique wonders. So share my travels.